At Cinch I.T., innovation is more than a buzzword; it’s a mission. Every year, we bring together franchise owners, directors, and industry leaders for our annual IT conference, Cinch-Con. This past year’s event carried the thrilling theme of “License to Sell”, where attendees stepped into the world of espionage to uncover the secrets of MSP success.
The mission? Learn how to outmaneuver the competition, secure high-value clients, and execute flawless sales strategies. Along the way, attendees gathered intel on strengthening operations and culture because in this business, only the best agents thrive.
A Weekend of Strategy, Innovation, and Celebration
Cinch-Con is more than just an IT conference; it’s the heartbeat of our growing franchise network. Each year, we combine world-class business training with immersive experiences that inspire our team to push the limits of what’s possible in managed services.
This year, the event featured:
- Exclusive insights from Cinch I.T. leadership, including our CEO and directors of marketing, finance, and technology.
- Rollouts of new vendor partnerships designed to strengthen our ability to deliver secure, fast, and friendly IT solutions.
- A signature afterparty at Mohegan Sun complete with go-karts, great food, and late-night fun.
The combination of technical expertise, sales-focused strategy, and team bonding made this IT conference a standout event that our entire network looks forward to year after year.
Spotlight: Franchise Owner Jonathan Means, Louisville, Kentucky
Jonathan Means of Kentucky
One of the highlights of Cinch-Con 2025 was celebrating the achievements of our franchise owners, who represent the strength of our nationwide network. This year, we’re proud to shine a spotlight on Jonathan Means, owner of Cinch I.T. Louisville.
Jonathan not only showcased his dedication to learning cutting-edge strategies during the IT conference, but he also left his mark in the most exciting way possible, by taking first place in the Cinch-Con go-kart race. His win was more than just bragging rights; it symbolized the competitive, high-energy spirit that drives success at Cinch I.T.
When asked about his biggest takeaways from the weekend, Jonathan shared that the sessions on looking behind the firewall and leveraging the projects team as a competitive advantage were especially impactful, but we all know secretly winning 1st place at go-karts was his favorite part. “Cinch-Con always challenges me to think bigger,” he said. “The strategies I learned this year will directly help me and my team in Louisville serve our clients better, faster, and more securely.”
Jonathan’s story reflects what makes Cinch I.T. unique: we’re not just building businesses, we’re building a culture of continuous improvement, friendly competition, and mutual support.
Key Themes from Cinch-Con 2025
The “License to Sell” theme wasn’t just for show; it shaped the tone and content of the entire IT conference. Here are some of the core themes that emerged throughout the weekend:
- Outmaneuvering the Competition: Attendees learned how to position themselves as trusted advisors in the MSP space, with strategies to win high-value contracts.
- Strengthening Operations and Culture: Directors shared best practices for building resilient teams and fostering a positive workplace culture.
- Cybersecurity and Compliance: Experts highlighted the latest threats and regulations, ensuring our network is prepared to protect clients from every angle.
- Partnership Expansion: We introduced new vendor partnerships designed to keep our services at the forefront of innovation.
Every aspect of the event tied back to Cinch I.T.’s mission: delivering the fastest, friendliest, and most secure managed services in the industry.
Why Cinch-Con Is More Than an IT Conference
Many organizations host events, but Cinch-Con is built differently. It’s not just a conference, it’s an experience. From the espionage-inspired theme to the afterparty that bonds our franchisees together, Cinch-Con fuels both professional growth and personal connection.
By combining serious industry discussions with moments of celebration, this IT conference motivates attendees to return to their markets with renewed energy, actionable strategies, and a reminder that they’re part of something much bigger than themselves.
Cinch Con Group Photo
FAQ: Cinch-Con IT Conference
Q: What is Cinch-Con?
A: Cinch-Con is Cinch I.T.’s annual IT conference, bringing together franchise owners and directors for training, networking, and strategic growth.
Q: Who attends Cinch-Con?
A: The event is attended by franchise owners from across the country, along with Cinch I.T. leadership, directors of marketing, finance, and technology, and more.
Q: What topics are covered at the IT conference?
A: Core topics include cybersecurity, compliance, cloud innovation, sales strategy, and marketing.
Q: Why is Cinch-Con unique?
A: Cinch-Con blends cutting-edge industry insights with team-building events, competitions, and celebrations. Creating a conference that’s as fun as it is educational.
About Cinch I.T.
Since 2004, Cinch I.T. has been delivering fast, friendly, and secure managed IT services to businesses nationwide. With franchise locations across the US, we provide enterprise-level technology solutions with a personal touch. From cybersecurity and compliance to cloud and helpdesk support, our mission is to simplify technology while helping our clients grow with confidence.
To learn more about becoming a Franchise owner click here.
Click here to find your nearest local Cinch I.T. office:
- Tempe, AZ
- Atlanta, GA
- Sandy Springs, GA
- Louisville, KY
- Framingham, MA
- Marlborough, MA
- Newton, MA
- Springfield, MA
- Woburn, MA
- Worcester, MA
- Troy, MI
- Moab and St. George, UT
- Waukesha, WI
Wrapping Up
Cinch-Con 2025 proved once again why it’s a premier IT conference. With a dynamic theme, expert-led sessions, exciting new partnerships, and moments of celebration, the event embodied everything Cinch I.T. stands for: growth, innovation, and camaraderie.
And for those keeping score, congratulations again to Jonathan Means of Louisville, Kentucky, for taking home first place on the go-kart track. Proof that when it comes to speed, strategy, and success, Cinch I.T. knows how to lead the race.
