Cinch I.T.’s newest office is officially open and serving businesses in and around the Woburn, Massachusetts area. Owner and Regional Director, Jay Small, has been serving customers in this area for over a year but has now officially opened his own franchise location. Jay was previously a Senior Account Manager for Cinch I.T. delivering consulting, engineering, and IT solutions. In that time, he developed a reputation...
Read More12th Annual MSP 501 Identifies Top Forward-Thinking Global MSPs & Leading Trends in Managed Services JUNE 18, 2019: Cinch I.T. has been named as one of the world’s premier managed service providers on the prestigious 12th-annual Channel Futures MSP 501 rankings. Every year, MSPs worldwide complete an extensive survey and application to report their product offerings, growth rates, annual total and recurring revenues, pricing structures, revenue mix,...
Read MoreSo, you made it back home from the show. You're exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it. One contact isn't going to be enough. First, send out a short email drip that includes a 'thanks...
Read MoreWe're back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let's look at your efforts during the show itself. You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an article on your website blog, and a general email that you're exhibiting. Now it is time to work...
Read MoreGoing to a tradeshow for the first time? Don't make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful postshow follow up that signs on new customers. In the next few posts,...
Read More"You're FIRED!" ( now give me your password) Losing an employee is not usually a good experience. If they leave voluntarily, you lose a valuable asset. If they have to be fired, you have the arduous task of the progressive discipline process and the final termination meeting. But there are other concerns that arise when an employee leaves. Those concerns are security and their access to...
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