The Blog

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Social media marketing provides a way for businesses to increase their "word of mouth" advertising. Word of mouth has always been a powerful method of promoting products and services. Think about it - when you need a new mechanic for your car, do you trust the advertisements in the newspaper or your friend who tells you how great their mechanic is? Social networking makes it possible to...

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If you own and operate a small business, lowering costs is an important part of keeping your company in the black. Cutting costs on your IT budget could inadvertently compromise your company’s security. Even though small businesses may not have all of the resources that large corporations do, they are still just as vulnerable to the same security threats. Here are some ways to help...

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In today’s tough economic environment, with job cuts and pay decreases, it can be a challenge to keep your employees focused on their job and motivated. While many employers are struggling and can’t offer pay raises, bonuses and other cash benefits to their employees, there are a variety of other creative ways to keep them happy and on the job. In fact, statistics show that...

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Individuals become more frugal as the economy dips. Businesses who learn how to reduce their operating expenses are far more likely to survive economic downturns and recessions than those who continue to operate "business as usual". For many business owners, information technology costs are expensive; here are some tips to save on IT costs during a recession: Switch to VOIP Phone Lines: Are you still paying...

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Microsoft is officially confirming today that it’s bringing Cortana to iOS and Android. The software giant is planning to release separate apps for each mobile operating system to enable its digital assistant to run outside of Windows. Microsoft is only providing an early look at those apps today, but the company notes that you’ll be able to make the same queries and ask the same...

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