Social media is the word-of-mouth marketing for the digital age. Information spreads quickly through social networks. So create funny and unique Facebook posts, awesome Instagram pictures and free tips and advice Tweets. If your messages make an impression on social media, there’s no limit on the amount of positive publicity you can receive. This is often know as “going viral”. Social media marketing is such a valuable, low-cost and organic marketing tool for companies. People put weight on social media likes, shares and testimonials, just as they believe word-of-mouth referrals from their family and friends. Here are three things your business can do to inspiring positive word-of-mouth endorsements through your social media followers:
- Invite happy customers to follow your company on social media. This is as simple as adding a Facebook, Instagram or Twitter link to your website and marketing emails. A simple personal invite at checkout or a sign in your brick-and-mortar location inviting social follows will also help engage customers online.
- Give your social media followers the attention they deserve. Showing your appreciation for your social media followers is part of good digital customer service. Shout out a few thanks to your customers in your posts. Post special coupons or event invites to your followers. Ongoing appreciation of their business—paired with great service—will turn customers into your best online advocates.
- Just ask for their support! When you cultivate great customer relationships offline, your customers will pay you back tenfold. Keep them happy, go out of your way to show your appreciation—then, when you need a social recommendation, just ask! Try asking followers to share one of your posts with their friends. Or ask them to share their experience with your products or services on their own page. Chances are, they will!